The business website must only contain relevant and valuable content related to its products or services. The latest developments or related news content is posted on blogs, to provide backlinks. Content marketing strategy is a sustained activity, a business keeps sharing the content to be in regular touch with its customers or prospects. Ananova.com sharesContinue reading “Blogging”
Tag Archives: seo
New Fresh Content
People like to read new fresh content – True! If that content is technical and coming into use in their regular work, maybe they like to read the same multiple times to avoid errors. Entertaining and fascinating content is viewed multiple times.
Keyword Rich Domain Name
So many domain codes are available, that businesses can choose to have a keyword-rich business domain. But, they only want ‘com’.
Selective Consumption of Information
the Internet going to stop growing in terms of content? People are very selective, they only consume the information of their interest and need.
Customization, Segmentation & Personalization
Internet Marketing strategy involves a combination of customization, segmentation & personalization to find a relevant audience on social media.
Is Big Data available to Small Businesses?
Small businesses mostly use the analytics details they get from social media, web analytics, through business apps, and from ahref.
Know your customer (KYC)
Know your customer (KYC)! Businesses create customer personas based on key traits collected during research and web analytics. The customers have different needs, requirements, motivations, and purchasing habits.
Internet Marketing Tools
Most businesses strive for leads and sales, they claim that they do everything to promote their website. Their marketing strategy does contain blogging, social media sharing, press releases, PPT sharing, Imagographics, Image sharing, podcasts, sharing research or white papers on Journals, E-books, advertisements, link building, and a lot more.
Why Search Engine Optimization?
Google a kingmaker! Businesses still consider Google as the top priority, that is why all Internet marketing strategies do prioritize search engine placement. A lot of experts say that ‘SEO is Dead’, still a lot of businesses are investing their millions of dollars on search engine marketing. The companies consider Public relations activity, emailing, brandingContinue reading “Why Search Engine Optimization?”
Good, Accurate & Relevant Content
Online good, accurate and relevant content has value, so why make your business website another Wikipedia or encyclopedia. Ananova.com only recommends putting the content related to your business products or services the companies are offering. It has become a myth that if a visitor won’t find the content it is looking for searching for, he/sheContinue reading “Good, Accurate & Relevant Content”