Importance Of Goal Setting on Social Media Platforms
Some businesses ‘ strategies to outsource, their Internet marketing activity to Marketing/PR companies pioneered in the field.
The business website must only contain relevant and valuable content related to its products or services. The latest developments or related news content is posted on blogs, to provide backlinks. Content marketing strategy is a sustained activity, a business keeps sharing the content to be in regular touch with its customers or prospects. Ananova.com sharesContinue reading “Blogging”
Work from home! was most trending during the COVID-19 period. Millions lost their jobs or their salaries were but cut down. The intelligent brains started finding new avenues of earning and most jump to provide technical or customer support or started their online marketing business to make money. Most started with social media sharing, where they help businesses in promoting their services or products online through various social media platforms. These people emerged as a 3-rd party to apply social media sharing marketing strategies. Thus, companies find them as cheap & professional ways of disseminating information or content. The businesses have now started involving these freelancers with their IT teams to build the best profit-making Internet marketing strategies. As these freelancers are working for several companies, they get acquainted with a lot of new experiences.
Internet Marketing strategy involves a combination of customization, segmentation & personalization to find a relevant audience on social media.
Know your customer (KYC)! Businesses create customer personas based on key traits collected during research and web analytics. The customers have different needs, requirements, motivations, and purchasing habits.
Most businesses strive for leads and sales, they claim that they do everything to promote their website. Their marketing strategy does contain blogging, social media sharing, press releases, PPT sharing, Imagographics, Image sharing, podcasts, sharing research or white papers on Journals, E-books, advertisements, link building, and a lot more.
A visit to social media accounts of some of the companies reveals that after some time, they stopped posting anything new. Understandably, content marketing is costly, if they are not it fails to give the much-needed ROI.
Is sharing on social media a sustained activity? The businesses continuously keep sharing the information on their social media accounts, as a part of their Internet marketing strategy to gain traffic. The content is the key to the success.
Gone are the days, when hosting companies were looking to drive voluminous traffic. Nowadays they are targeting niche traffic for converting them into leads and sales. The online platforms do provide tools to selectively target on the basis of various attributes, so that information about brands, products, or services reaches the right people. Selecting theContinue reading “Targeting Niche Traffic”