Social Media Marketing

A visit to social media accounts of some of the companies reveals that after some time, they stopped posting anything new. Understandably, content marketing is costly, if they are not it fails to give the much-needed ROI.

Why Search Engine Optimization?

Google a kingmaker! Businesses still consider Google as the top priority, that is why all Internet marketing strategies do prioritize search engine placement. A lot of experts say that ‘SEO is Dead’, still a lot of businesses are investing their millions of dollars on search engine marketing. The companies consider Public relations activity, emailing, brandingContinue reading “Why Search Engine Optimization?”

Targeting Niche Traffic

Gone are the days, when hosting companies were looking to drive voluminous traffic. Nowadays they are targeting niche traffic for converting them into leads and sales. The online platforms do provide tools to selectively target on the basis of various attributes, so that information about brands, products, or services reaches the right people. Selecting theContinue reading “Targeting Niche Traffic”