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Content is King! Really!
People like to read new fresh content – True! If that content is technical and coming into use in their regular work, maybe they like to read the same multiple times to avoid errors. Entertaining and fascinating content is viewed multiple times.
A visit to social media accounts of some of the companies reveals that after some time, they stopped posting anything new. Understandably, content marketing is costly, if they are not it fails to give the much-needed ROI.
Is sharing on social media a sustained activity? The businesses continuously keep sharing the information on their social media accounts, as a part of their Internet marketing strategy to gain traffic. The content is the key to the success.