People like to read new fresh content – True! If that content is technical and coming into use in their regular work, maybe they like to read the same multiple times to avoid errors. Entertaining and fascinating content is viewed multiple times.
Internet Marketing strategy involves a combination of customization, segmentation & personalization to find a relevant audience on social media.
Know your customer (KYC)! Businesses create customer personas based on key traits collected during research and web analytics. The customers have different needs, requirements, motivations, and purchasing habits.
Most businesses strive for leads and sales, they claim that they do everything to promote their website. Their marketing strategy does contain blogging, social media sharing, press releases, PPT sharing, Imagographics, Image sharing, podcasts, sharing research or white papers on Journals, E-books, advertisements, link building, and a lot more.
A visit to social media accounts of some of the companies reveals that after some time, they stopped posting anything new. Understandably, content marketing is costly, if they are not it fails to give the much-needed ROI.
Is sharing on social media a sustained activity? The businesses continuously keep sharing the information on their social media accounts, as a part of their Internet marketing strategy to gain traffic. The content is the key to the success.
Online good, accurate and relevant content has value, so why make your business website another Wikipedia or encyclopedia. Ananova.com only recommends putting the content related to your business products or services the companies are offering. It has become a myth that if a visitor won’t find the content it is looking for searching for, he/sheContinue reading “Good, Accurate & Relevant Content”