Know your customer (KYC)

Know your customer (KYC)! Businesses create customer personas based on key traits collected during research and web analytics. The customers have different needs, requirements, motivations, and purchasing habits. If you know your customer well, you know the topics that appeal to them most. Hence, you strategically build our online marketing campaign considering those personas. The content is an asset and has specific audience, purpose, and goals. The businesses research the target audience and create various groups based on customer personas. Afterward, it is being promoted and interacted with potential consumers. The attractive & engaging content keeps visitors always available on the website. – Ananova.com