Know your customer (KYC)

Know your customer (KYC)! Businesses create customer personas based on key traits collected during research and web analytics. The customers have different needs, requirements, motivations, and purchasing habits. If you know your customer well, you know the topics that appeal to them most. Hence, you strategically build our online marketing campaign considering those personas. The content is an asset and has specific audience, purpose, and goals. The businesses research the target audience and create various groups based on customer personas. Afterward, it is being promoted and interacted with potential consumers. The attractive & engaging content keeps visitors always available on the website. – Ananova.com

Internet Marketing Tools

Most businesses strive for leads and sales, they claim that they do everything to promote their website. Their marketing strategy does contain blogging, social media sharing, press releases, PPT sharing, Imagographics, Image sharing, podcasts, sharing research or white papers on Journals, E-books, advertisements, link building, and a lot more. That’s enormous, isn’t it? Analytics is much required to find, what is working for them? Which platforms are gaining attention and converting to leads and sales? Which platforms have maximum reach? Which content is gaining maximum positive response? Is the marketing campaign reaches the niche target population? 

The time is changed, businesses nowadays don’t target the entire corners of the Internet and search engines. Their strategies are to bring only a specific population with certain attributes to follow back to their business website. Every platform is equally important, till the posts, pages, images, video content gains attention. Content & media shared lays the foundation and builds visitor’s loyalty. – Ananova.com

 

Sustain shareability builds loyalty

Sustain shareability builds loyalty – Ananova.com
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Ananova.com suggests the following content dissemination websites & social media platforms, which businesses can use to deliver engaging content. The websites include Twitter, Linkedin, Facebook, Tumblr, Medium, Cityam, iapb, ghost and many more. They can share content, audio through podcasts, infographics & videos. It reaches followers or a loyal fan base and is liked if it provides value. Followers leave if they found the content irritating. Social media content marketing is the tool applied by all businesses nowadays to drive visitors to a website, promote products or services or create brand value. The information or story provided fascinates the visitors, and they feel it as their need. Sometimes visitors search the businesses to discover their products or services. If you don’t shout in marketing, nobody is going to listen to you. Sustain shareability builds loyalty. – Ananova.com

Social Media Marketing

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A visit to social media accounts of some of the companies reveals that after some time, they stopped posting anything new. Understandably, content marketing is costly, if they are not it fails to give the much-needed ROI. Surely, for them, the company page or social media accounts exist, but they are no longer investing in that media. Amazing! They have given up, as they underrate the social media power. It’s obvious quality prevails, building quality content needs investment, but if that is not able to bring leads or sales, surely the marketing tactic is not correct. 

Engaging more & more people needs well-researched topics, where passionate people jump and start contributing. Thus, to build a potential audience, does not mean to go for any content. The businesses need to figure out the target population, to whom their researched content is valuable & relevant. The online marketing strategy works, when the businesses know, who are their existing & prospective customers. Reaching them with the latest fresh content is like building relationships with their clients or customers. The social media platforms provide the most potential and effective standard digital marketing method or tactic. Although growth and engagement on it take time, in the present scenario, experts would always suggest keeping sustained activity on social media accounts with topics related to the industry.

 

Content Strategy

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Is sharing on social media a sustained activity? The businesses continuously keep sharing the information on their social media accounts, as a part of their Internet marketing strategy to gain traffic. The content is the key to the success. Hence, the business bombard social media with the content, which they analyze is in demand. It’s with the aim to promote their business. This content strategy is working fine for a few of the businesses. But, most are not able to sustain this activity, as they lack research to find out the content which is going viral or gaining much attention.

Some businesses are focussing on quantity, they are disseminating a lot of information, but they fail to understand the capacity of the readers. How much content and of what quality is needed, is a million-dollar question? The readers also get bored when they find similar content coming to them. Then, they start ignoring such social media accounts.

The readers look for new valuable & relevant content. Is that really possible for the businesses to meet this goal on a priority basis? Most of you would agree that it’s not possible for every business, then the solution is to wait till fresh content appears. Businesses are now in demand for content, as it is essential to reach their overall goals. 

Why Search Engine Optimization?

Why Search Engine Optimization?

Google a kingmaker! Businesses still consider Google as the top priority, that is why all Internet marketing strategies do prioritize search engine placement. A lot of experts say that ‘SEO is Dead’, still a lot of businesses are investing their millions of dollars on search engine marketing. The companies consider Public relations activity, emailing, branding programs, analytics, and submissions as the tools to gain top position in the Google listing. Is Google brings maximum traffic to those business websites? And does the traffic coming from the search engine is thematic and related to their business? Is it going to bring a lot of leads and sales? There are many such questions. And the answer to all those is Google lists the websites on top, which it considers as most thematic to those keywords. The target of all the businesses is the same to bring the traffic and in turn gain leads and sales. The search engine lists the websites based on complex algorithms. Everybody jumps into the SEO race and wants to gain the position. A well-ranked website is considered a successful site. After that, the businesses consider the site’s looks, navigation, thematic content, and other factors. A balance is much required between all the website attributes, which while doing the SEO, most businesses ignore, and in the long run, such sites vanish from the search engine listing. – Ananova.com

Communicating With Existing & Prospective Customers

Ananova.com business expert team always recommends being in touch and communicating with existing and prospective customers. Newsletters to followers is an old technology, although still effective. But, new emerging platforms are becoming more popular and populated. Companies need to include all these new communication mediums in their Internet marketing strategies. The new ones are more cost-effective as compared to ezines, sending emails, mass advertisements. Furthermore, used by the masses and being accessed by anyone at any time from any corner of the world. Rules of communication are changing on these new platforms, nobody cares if as a company, you are only disseminating information about products or services. It’s vital to bring what people are looking for, which they can remember easily and especially related to those people. The whole universe can be your market, but maybe not! The companies need to find the viral content to share between the grapevine communications of the new platforms. Well-targeted and focussed media (images, content & videos) gets more attention. This in turn leads to high traffic to business websites which means great leads and sales. A decade ago the businesses were dependent on organic traffic, hence they invest in search engine marketing and search engine placement as well as emailing, branding programs, analytics, and submission. However, with time, strategies are changed, more focussed, and flexible on social media and other platforms.

Good, Accurate & Relevant Content

Online good, accurate and relevant content has value – Ananova.com

Online good, accurate and relevant content has value, so why make your business website another Wikipedia or encyclopedia. Ananova.com only recommends putting the content related to your business products or services the companies are offering. It has become a myth that if a visitor won’t find the content it is looking for searching for, he/she may lookout the same for another website. But, why bring such non-related visitors to a website. They are only going to increase the bounce rate. Thus restrict your website content to your niche only and keep updating the content on that theme only. You cannot have both legs in two different boats. If you properly target the visitors on the basis of relevant attribute values, you are going to have a definite edge over your rivals.

Ananova.com lists professional web hosting providers offering hosting services to businesses. Thus, to effectively build an online professional business website. Through e-commerce portals, companies list their products or services and effectively market them to their consumers. The businesses run promotional campaigns or advertisements to create a buzz online to drive traffic to their website. Furthermore, to make presence felt everywhere and bring guests and potential shoppers to the website. The professionally designed website does contain every element correctly positioned, widget components proper proportion, navigability, and performance.

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Targeting Niche Traffic

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Gone are the days, when hosting companies were looking to drive voluminous traffic. Nowadays they are targeting niche traffic for converting them into leads and sales. The online platforms do provide tools to selectively target on the basis of various attributes, so that information about brands, products, or services reaches the right people. Selecting the right keywords, value-based content is a vital marketing tactic and strategy in Internet marketing. A lot of research is involved to bring efficient strategy and ideas before investing in online Internet marketing. – Ananova.com