A Professional blogger writes in a proper structure, first giving the metadata information like who is writing, purpose, and from which he got inspired. Gives brief or overview, then comes detailed information and finally concludes.
( http://bit.ly/2JmF95B ) – A writer remains brief, precise, clear, on the point, logically presented, unambiguous and conclusive. The online reader only looks for items of his/her interest and skim the rest of article without wasting much of time. Most readers never read the complete article, until they found it interesting.