The hosting companies are applying resources to understand customer attitudes and behavior. Their digital marketing advertisements talk more about customer satisfaction. The consumers are bombarded with tons of information which are made available through mobiles, & Internet. Consumers now compare prices, products, and even brands and do their raw research before making final decisions. The buying decisions of the customers are not much affected by the promotions or advertisements of hosting providers.
The hosting business is becoming highly competitive where maintaining good relations with the customer means guaranteed sales and prospects. The companies want to build a regular communication process to keep nurturing this relationship for effective growth. The increasing usage of mobiles and the Internet enables companies with low-cost digital communication to build a relationship instead of going with mass marketing or advertisements.
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