( http://bit.ly/2EzRTmN ) – The business cards include website name, URL’s of social media accounts apart from other contact information. The same information is consistently available on all the packaging materials, advertisements and every type of stationary provided by the company. The companies have started giving much attention to their social media accounts, as researched that, most of the people are on social media. The companies have created the bots to crawl the social media platforms for posts talking about their company, products or services. The data gathered is helpful in establishing the filters for ads for target public. Once the SM-members shows interest, the companies start the communication process, as a lead got by the marketing team. They try to find out the means to contact the targeted customer via social media, phone or email.